Amber has antioxidant properties, and its reducing action is as powerful as that of gold and platinum. When used daily as a cosmetic product, it can be expected to have such beautifying effects as preventing the aging of skin. Its marvelous moisture retention action activates the skin's mechanisms so as to create moisture, firmness, luster, smoothness, and elasticity.                            
 
Thanks to the latest technological advances, it has finally become possible to exact the highly effective essence of amber in its purest form. In Gold Amber Rich Lotion, we use only precious, high quality amber from the Baltic Sea, renowned for having the most ancient, efficacious, and costly amber.